Why A+ Berry?

Our patented new technology has made AroJuice the best tasting and highest quality aronia berry juice.

Emerging Innovator of the Year, University of Nebraska-Lincoln, 2022

Co-Founder: Changmou Xu, Ph.D.

Through our patent pending innovative process, we discovered the way to improve the taste and nutrition of A+ Berry AroJuice. This process took out the tartness and added a sweet component that makes AroJuice uniquely delicious. 

These are real comments from our customers

  • 5

    Great and unique flavor. We love it.

  • 5
    I love the natural taste. Not very sweet. Enjoy every
    bottle!
  • 5
    Great taste! Taste even better mixed with orange juice
  • 5
    Unique and wonderful taste,  I love it

See why everyone's talking about A+ Berry

In the News

Berry study leads to sweet faculty startup "When the American Aronia Berry Association approached Husker researcher Changmou Xu with a problem, he set out to solve it in a big way."
Nebraska Researchers Create Aronia Berry Startup "The Aronia berry’s ability to grow well in the Midwest could create some diversity in Nebraska’s farms. Two UNL researchers are turning the healthy berry into a business. [...] Dr. Changmou hopes to continue building a sustainable industry that is not only beneficial to growers, but to stakeholders and consumers too."
  • Berry study leads to sweet faculty startup "When the American Aronia Berry Association approached Husker researcher Changmou Xu with a problem, he set out to solve it in a big way."
  • Nebraska Researchers Create Aronia Berry Startup "The Aronia berry’s ability to grow well in the Midwest could create some diversity in Nebraska’s farms. Two UNL researchers are turning the healthy berry into a business. [...] Dr. Changmou hopes to continue building a sustainable industry that is not only beneficial to growers, but to stakeholders and consumers too."
NUtech Ventures announces 2022 Innovator Awards "The Emerging Innovator of the Year was awarded to Changmou Xu, research associate professor of food science and technology. This award recognizes an individual, often a junior faculty member, for recent innovation contributions.Xu’s research focuses on developing healthy beverages made from aronia berries. His startup company, A+ Berry, is currently creating a line of juice and wine products that will be launched in the market soon."
Arlington farmer, startup cultivating unique Midwest blueberry "A local start-up is hoping customers give the health benefits an 'A-plus.'"
  • NUtech Ventures announces 2022 Innovator Awards "The Emerging Innovator of the Year was awarded to Changmou Xu, research associate professor of food science and technology. This award recognizes an individual, often a junior faculty member, for recent innovation contributions.Xu’s research focuses on developing healthy beverages made from aronia berries. His startup company, A+ Berry, is currently creating a line of juice and wine products that will be launched in the market soon."
  • Arlington farmer, startup cultivating unique Midwest blueberry "A local start-up is hoping customers give the health benefits an 'A-plus.'"
UNL startup working on aronia berries "A husband and wife research duo team [...] have been working to make aronia berries more marketable. [...] Through research they've figured out how to make the aronia more palatable [...] without changing anything about the health benefits."
UNL researchers work to make berry more mainstream "A University-of-Nebraska-Lincoln-based startup is up to something sweet. Working with cold-pressed fruits to benefit their research, their company and to make their product more universally enjoyed.The company is known as A+ Berries. It’s focused on using Aronia berries, tasked by the American Aronia Berry Association, to increase the value of the product across the board."
  • UNL startup working on aronia berries "A husband and wife research duo team [...] have been working to make aronia berries more marketable. [...] Through research they've figured out how to make the aronia more palatable [...] without changing anything about the health benefits."
  • UNL researchers work to make berry more mainstream "A University-of-Nebraska-Lincoln-based startup is up to something sweet. Working with cold-pressed fruits to benefit their research, their company and to make their product more universally enjoyed.The company is known as A+ Berries. It’s focused on using Aronia berries, tasked by the American Aronia Berry Association, to increase the value of the product across the board."