In the quiet woodlands and open prairies of Eastern North America, a small deep‑purple berry once grew unnoticed. Indigenous communities knew its secret — the aronia berry was strength, medicine, and resilience. But to the modern world, it was simply too bitter to matter.

Generations later, Midwest farmers took on the challenge of growing this powerful fruit. The nutrients were unmatched, but the taste made it nearly impossible to sell. One farmer joked: “If I win a lottery, I will just keep growing aronia berry until the lottery money is gone.”

It made us laugh and then it hit us. Farming is hard. Long days, unpredictable weather, tough markets. Farmers shouldn’t need a lottery ticket to keep doing what they love.

That’s when two University Of Nebraska food science professors, leading researchers in grapes for wine, stepped in. With their young children constantly battling seasonal sickness, they wondered:

Could this overlooked berry become a natural way to help families stay healthy?

After two years of research, they discovered a breakthrough: a way to remove the bitterness and reveal a smooth, rich flavor. A taste their kids loved. A taste that helped them miss fewer school days.

From that discovery, AroJuice was born — followed by AroBoost and AroPowder.

Today, every sip fuels your body and supports Midwest farmers who grow these remarkable berries.

A forgotten berry. A scientific breakthrough. A healthier future for families and farms.

Welcome to A+ Berry — where wellness tastes good and does good.