We've improved the taste and nutrition of the Aronia superberry juice.
We created an innovative process using a healthy ingredient technology (dietary fiber) to encapsulate antioxidants and a high-pressure processing (HPP) to kill microbes in products at cold temperature. This patent pending green process greatly improves the taste and nutrition of the A+ Berry Aronia juice.
"Our mission with A+ Berry, is to improve human health through innovative and delicious antioxidant drinks that utilize cutting-edge Food Technology and the top-ranked super fruit Aronia Berry, and bring positive impact to the Midwestern Agriculture."
Berry study leads to sweet faculty startup
"When the American Aronia Berry Association approached Husker researcher Changmou Xu with a problem, he set out to solve it in a big way."
Nebraska Researchers Create Aronia Berry Startup
"The Aronia berry’s ability to grow well in the Midwest could create some diversity in Nebraska’s farms. Two UNL researchers are turning the healthy berry into a business. [...] Dr. Changmou hopes to continue building a sustainable industry that is not only beneficial to growers, but to stakeholders and consumers too."
NUtech Ventures announces 2022 Innovator Awards
"The Emerging Innovator of the Year was awarded to Changmou Xu, research associate professor of food science and technology. This award recognizes an individual, often a junior faculty member, for recent innovation contributions.Xu’s research focuses on developing healthy beverages made from aronia berries. His startup company, A+ Berry, is currently creating a line of juice and wine products that will be launched in the market soon."
Arlington farmer, startup cultivating unique Midwest blueberry
"A local start-up is hoping customers give the health benefits an 'A-plus.'"
UNL startup working on aronia berries
"A husband and wife research duo team [...] have been working to make aronia berries more marketable. [...] Through research they've figured out how to make the aronia more palatable [...] without changing anything about the health benefits."
UNL researchers work to make berry more mainstream
"A University-of-Nebraska-Lincoln-based startup is up to something sweet. Working with cold-pressed fruits to benefit their research, their company and to make their product more universally enjoyed.The company is known as A+ Berries. It’s focused on using Aronia berries, tasked by the American Aronia Berry Association, to increase the value of the product across the board."