In the quiet woodlands and open prairies of Eastern North America, a small, deep-purple berry once grew unnoticed by most. The aronia berry—often called “chokeberry” for its sharp, puckering taste—was far from glamorous. Yet long before the world spoke of antioxidants or superfoods, Indigenous communities knew its secret.
The Potawatomi and other Native tribes gathered the berries, drying them carefully, mixing them into foods, and using them to fight colds and strengthen their people through the changing seasons. To them, aronia was not a nuisance. It was medicine. It was survival. It was wisdom whispered by nature.
Generations later, Midwest farmers took on the challenge of growing these same berries. The fruit was abundant, powerful, and rich with nutrients—but still burdened with a bitter taste that made it nearly impossible to sell. Farmers watched their crops go unsold, year after year, and wondered if the berry’s gifts would ever be recognized.
So they turned to science. At the University of Nebraska, two food science professors—experts in grapes and wine—took on the challenge. For two years, they experimented, tested, and refined, determined to unlock the berry’s potential. What they discovered was groundbreaking: a process that removed the bitterness and revealed a smooth, rich taste. A taste not unlike a fine wine.
From that discovery, AroJuice was born. For the first time, aronia berries could be enjoyed not just for their health benefits, but for their flavor. The juice was vibrant, restorative, and unexpectedly delicious—so much so that consumers voted it the best-tasting aronia juice on the market.
And this was only the beginning. With aronia’s unmatched antioxidant power, the team created AroBoost, designed to help athletes recover faster, and AroPowder, an easy way to bring the berry’s benefits into daily life.
What started as a bitter little berry, overlooked and underestimated, became a symbol of resilience—for the Indigenous communities who once trusted it, for the farmers who refused to give up on it, and for the people today who seek natural ways to heal and thrive.
The aronia berry’s story is not just about nutrition. It is about listening to the wisdom of the past, trusting the persistence of the present, and creating a future where health can taste as good as it feels.
