Lincoln, Nebraska | February 1, 2024: A+ Berry, a market leader in creating innovative and delicious antioxidant drinks from Midwest super fruit Aronia berry, announced that the company won a top pitch competition prize at the Hy-Vee OpportUNITY Inclusive Business Summit, which took place on Wednesday, Jan. 31, 2024 at the Scott Conference Center in Omaha, Nebraska.
Out of over 100 Midwest-based, minority- and women-owned businesses, A+ Berry was one of the 15 companies selected to participate in one of three pitch competition categories (Food & Beverage, Tech & Innovation, Health, Wellness, & Beauty) to showcase its products. In the final, A+ Berry won the 1st place $5,000 prize of the Food & Beverage category.
“I am so excited and greatly appreciate this opportunity and support offered by Hy-Vee. Undoubtedly our business and product have been recognized by Hy-Vee and we are looking forward to a higher level of collaboration”, Dr. Xiaoqing Xie, Co-Founder of A+ Berry, stated. “We also thank all the produce managers, health and wellness managers, and their team who helped us launching our AroJuice product in their stores”.
About Hy-Vee and Its Inclusive Business Summit
Hy-Vee, Inc.is an employee-owned corporation operating more than 550 business units across eight Midwestern states with sales of more than $13 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 75,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.
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