The future of food is here, and it’s all about feeling good, eating smart, and caring for the planet. At this year’s IFT (Institute of Food Technologists) FIRST 2025 Expo, five big trends stood out and A + Berry was highlighted by IFT:
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Holistic Health – People want foods that help with stress, sleep, immunity, and energy. That’s exactly why we created AroJuice and AroPowder—Aronia berries that support gut health, reduce inflammation, and boost recovery.
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Cleaner, Smarter Formulas – Companies are reformulating with fewer additives and more natural ingredients. Our Aronia products are Midwest-grown and clean-label, with antioxidants and natural color straight from the berry.
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Nutrition for the GLP-1 Era – With weight-loss drugs changing appetites, the focus is on small but nutrient-packed foods. AroBoost and AroJuice are packed with antioxidants, polyphenols, and satiety benefits in every serving.
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Science Meets Nature – Data and research are driving food innovation. Backed by Big Ten university research, our team developed a patent-pending process that makes Aronia not only healthier, but finally delicious.
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Sustainability Matters – From farm to product, the industry is prioritizing climate-friendly practices. By sourcing from Midwest farmers and upcycling Aronia pomace into AroPowder, we’re proud to cut waste and support local agriculture.
👉 The bottom line: Aronia isn’t just a berry, it’s a movement—toward better health, smarter innovation, and a more sustainable future.
Read more at https://www.ift.org/news-and-publications/food-technology-magazine/issues/2025/september/features/ift-first-5-fresh-trends-from-ift-first?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter
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